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Branding & Identity
Shape how the world sees you with logos, visual systems, and storytelling
UI/UX Design
Intuitive, conversion-focused experiences across websites and apps.
Campaign Creatives
Engaging visuals and messaging that bring campaigns to life.
Explore Design CapabilitiesDigital Strategy
Data-led roadmaps to guide your brand's growth online.
SEO & Content
Meaningful content and optimization that drive visibility and trust.
Performance Marketing
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EXPLORE OUR MARKETING PLAYBOOKWeb Development
Scalable, responsive websites built for performance.
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TSLAS
When TSLAS was formed by merging multiple schools under TIET, they faced the challenge of building visibility and increasing student enrollment. They partnered with Lume to craft a strong, student-centric identity across print and digital-one that would make TSLAS stand out and resonate with young minds.
With red as the brand's primary color, we expanded the palette to create a vibrant, youthful aesthetic, reinforcing the idea that TSLAS is for the students. The branding and communication revolved around the theme of "YOU"-empowering students to embrace their individuality and explore opportunities beyond traditional career paths.
A key creative, "Be Bold," tackled academic pressure by shifting the narrative beyond engineering and medicine. The visual depicted a line of identical gingerbread figures, with the last one breaking free, transforming into a real person—symbolizing students embracing individuality over conformity.
This theme extended across social media with "Be bold, be different, be YOU," reinforcing self-expression and choice at every touchpoint.
Through a bold, student-first approach, Lume helped TSLAS enhance its visibility, establish a strong identity, and position itself as a dynamic choice for students.
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