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Branding & Identity

Shape how the world sees you with logos, visual systems, and storytelling

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PPM Lynx

Industry/Healthcare

Capability/Advertising/Website Design

Designed for medical device manufacturers and designers, PPM Lynx is a secure platform that stores, routes, and approves FDA Quality System documents and data. We created a clean, versatile logo system - in black & white, color, and alternate representations - anchored in the symbolism of the lynx: a creature known for sharp vision and precision, mirroring the platform's focus on clarity, compliance, and control.

An artistic rendition of the silhouette of a lynx with the characteristic tufts of hair on the tips of the ear. The glowing eyes of a lynx are highlighted to symbolize their remarkable and clear vision. It's upward gaze is representative of the desire and drive to achieve more. The organic form of this logo symbol brings a sense of movement and energy.