<h2 style="color: #0e101a;"><strong style="color: #0e101a;"><span style="color: #0e101a;" data-preserver-spaces="true">Business Owners:</span></strong><span style="color: #0e101a;" data-preserver-spaces="true">&nbsp;</span></h2>
<p style="color: #0e101a;"><span style="color: #0e101a;" data-preserver-spaces="true">Are you searching for a strategy to scale your business and become profitable. Here is a strategy that you can pursue!&nbsp;</span></p>
<p style="color: #0e101a;"><span style="color: #0e101a;" data-preserver-spaces="true">We all know that Marketing, Technology, and Design are three critical functions of any organization. How can we align these three critical functions? What can we achieve when they are aligned? How do we conduct a cross-functional audit to measure the alignment? If you are a small or mid-size organization, you may not be aware of this overlap. If you are, congratulations! You, knowingly or unknowingly, have been pursuing a&nbsp;</span><strong style="color: #0e101a;"><span style="color: #0e101a;" data-preserver-spaces="true">GROWTH</span></strong><span style="color: #0e101a;" data-preserver-spaces="true">&nbsp;strategy.&nbsp;</span></p>
<p style="color: #0e101a;"><span style="color: #0e101a;" data-preserver-spaces="true">You may have spent years building your business or you may have just started. It does not matter because a lot of small and mid-size companies have struggled to survive with the pandemic raging across the world. The ones who have survived have to start all over again. Let us begin with&nbsp;</span></p>
<h4 style="color: #0e101a;"><span style="color: #0e101a;" data-preserver-spaces="true">What does it mean to be aligned?</span></h4>
<h4 style="color: #0e101a;"><span style="color: #0e101a;" data-preserver-spaces="true">How to conduct an audit?</span></h4>
<h4 style="color: #0e101a;"><span style="color: #0e101a;" data-preserver-spaces="true">What is your current cost of running these functions?</span></h4>
<h4 style="color: #0e101a;"><span style="color: #0e101a;" data-preserver-spaces="true">How to plan the future to achieve the alignment?</span></h4>
<h4 style="color: #0e101a;"><span style="color: #0e101a;" data-preserver-spaces="true">How can we measure the ROI?</span></h4>
<p style="color: #0e101a;"><span style="color: #0e101a;" data-preserver-spaces="true">There are many questios and finding answers to these questins isn't easy. Each business and the environment it operates in are unique. If you wish to engage us to conduct an online workshop to help you pursue the <strong><span style="text-decoration: underline;"><a href="https://www.lumeishere.com/marketing">GROWTH strategy,</a></span> </strong>please call at +1 844 822 8442 to speak to a GROWTH specialist.&nbsp;</span></p>
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FINDING YOUR GROWTH STRATEGY

<p><span style="font-weight: 400;">Engaging, useful, and value-added content intrigues the readers and attracts potential customers to a business. Wielding a pen in perfection plays a pivotal role in strengthening any digital marketing project. This is also the key responsibility of any </span><strong>content creation &amp; marketing agency</strong><span style="font-weight: 400;">. It is never easy to develop a B2B content marketing strategy that works on par with the target audience to bring great results. It has been ascertained in several surveys that about 88% of B2B marketers use </span><strong>SEO content marketing</strong><span style="font-weight: 400;"> to plan their overall strategy. However, there are merely 32% of companies, including Tradebuilder, that work specifically on content marketing strategies.</span></p>
<p><span style="font-weight: 400;">To create a blazing trail for an accurate B2B content marketing strategy, it is necessary to develop a customer-focused plan that would reach new customer engagement and acquisition goals. Content creation agencies ensure that value is delivered to the customers. With this, the </span><strong>content marketing strategy</strong><span style="font-weight: 400;"> would fall into place. Some ideas that can help kick-start a fruitful content plan include:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Determine the content point-of-view and make things customer-centric.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Upon execution of the content creation, measure the efforts for a tangible business outcome.&nbsp;</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Remember, not all marketers think the same way; the team talent should be aligned with the created content.&nbsp;</span></li>
</ul>
<h2>FOCUS ON CUSTOMERS ALWAYS PAYS OFF</h2>
<p><strong>Content marketing services</strong><span style="font-weight: 400;"> are mostly developed to engage customers and align their brand's presence with the users' perception. This should be the underpinnings of every B2B marketing strategy. With efficient B2B content marketing strategies in place, any business or entity's decisions could be very easily managed, which fuels revenue.</span></p>
<h2>PRIORITIZATION &amp; GOALS THAT MATTER</h2>
<p><span style="font-weight: 400;">B2B content marketers are eventually embarking on more customer-focused content creation. The fundamental tenet to a closed-loop strategy involves tracking the buyer's interactions with the content during the web page's life cycle.</span></p>
<h2>TEAM TALENT &amp; CONTENT CREATION</h2>
<p><span style="font-weight: 400;">One important fact for success is to balance and align the team strengths with the content creation requirements. Content marketers who work the best possess a background that combines product marketing, sales, and direct marketing. Get in touch with<strong> <span style="text-decoration: underline;"><a href="https://www.lumeishere.com/marketing">Lume content creation agency</a></span></strong> and let our experts plan things out for you.</span></p>

THE WHYS & HOWS OF CONTENT MARKETING

<p><strong>Search Engine Optimization</strong><span style="font-weight: 400;"> or simply SEO is used to increase the quality and quantity of traffic to webpages by optimizing the search engine results. For a better understanding of the SEO process, it is vital to analyze the definition from various angles, which are:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><strong>Traffic quality:</strong><span style="font-weight: 400;"> With good SEO in place, your website can have the capacity to attract visitors from across the world. Quality can help your site rank better on Google and other search engines. </span><strong>Professional SEO services</strong><span style="font-weight: 400;"> for </span><strong>small businesses</strong><span style="font-weight: 400;"> and larger organizations could increase the number of visitors who are really interested in your services.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">&nbsp;</span><strong>Better traffic quantity:</strong><span style="font-weight: 400;"> With your webpage attracting potential customers who click through the search engine results or SERPs, the traffic quantity is greatly improved with SEO in action.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Organic search results:</strong><span style="font-weight: 400;"> The search traffic to the website that you don't need to pay for is termed as organic traffic. The search traffic that emerges from SERPs and is unpaid is organic traffic.</span></li>
</ul>
<h2>HOW DOES SEO WORK?</h2>
<p><span style="font-weight: 400;">A search engine like Google works in a similar way to a website that you visit to enter your query into the search container. You are then presented with a list of website links that lead you to an answer. This is how it works.</span></p>
<p><span style="font-weight: 400;">Search engines like Google use crawlers that scan the content all over the internet. These then report back to the search engine's indexer bot that creates an algorithm that matches with the data based on the query that you inputted into the search box. There are a number of factors that are put into consideration when creating an algorithm. This is the "SE" part of the abbreviation SEO.</span></p>
<p><span style="font-weight: 400;">The optimization is a key part of SEO, which involves writing content that is published on the websites in a manner that is identifiable by the search engines. To give you the best results, </span><strong>professional SEO services</strong><span style="font-weight: 400;"> from Tradebuilder make use of a number of processes, including title tags and meta descriptions and the right length of pointing internal links that intrigue the users.&nbsp;&nbsp;</span></p>
<h2>UNDERSTANDING THE BASICS OF SEO MECHANISM</h2>
<p><span style="font-weight: 400;">An SEO-friendly site for better ranking always plays a key role in establishing the presence of any business or small/large-scale entity on the internet. By hiring SEO services from Tradebuilder, you can start walking the SEO walk by implementing the techniques and methodology that help you rank better. The best practices for internal links can boost the online presence manifold.</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><strong>Content-related markup:</strong><span style="font-weight: 400;"> Every site needs content, and the right SEO provides specific variables and keywords that act as a markup for search engines to understand and comprehend what the content is all about.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>On-site &amp; link-related topics:</strong><span style="font-weight: 400;"> SEO optimization also involves technical alterations using the "robots.txt" file, links from anchor text to redirection. Link building, especially on blogs, can help advance the website rankings significantly.</span></li>
<li style="font-weight: 400;" aria-level="1"><strong>Other optimization techniques:</strong><span style="font-weight: 400;"> These involve conversion rate optimization or CRO, local SEO, and also global SEO when you wish to see your website rise amidst the global competitors. </span><strong>Small business professional<a href="https://www.lumeishere.com/marketing"> SEO services from Lume</a></strong><span style="font-weight: 400;">could help you get your website into the limelight.&nbsp;&nbsp;&nbsp;</span></li>
</ul>

UNDERSTANDING THE BASICS OF SEO

<p style="font-size: 17px !important;">The infamous Coronavirus having spread its wings globally has created an economic downturn by putting pressure on companies' efforts to go digital. It&rsquo;s time for professionals to get their act together and brace for the change. A recent analysis has, however, pointed out that the target point has witnessed a shift to the popular albeit under-utilized factor for an effective change i.e., the cross-function collaboration among teams and business heads alike.</p>
<h2>COLLABORATION IS THE KEY</h2>
<p>With the winds of change blowing harder, it has become critical for companies to engage in a tighter collaboration. Breaking the departmental silos is the first and foremost priority. On the contrary, several businesses have struggled to implement and execute this. It was pointed out in a recent revelation that executives believed that sole functions are focussed on competing rather than engaging in digital collaborations. This is a bone of contention during these unprecedented times and needs to be addressed wisely. To understand this in the layman's perspective, this implies that most businesses have their departments like R &amp; D, production, marketing, sales, etc., competing with each other rather than collaborating, which would bring better results. The eye for internal competition has its terrible flaws - the companies and businesses focussing on such aspects often lack a vision, do not utilize their digital investments correctly, and are mostly ill-prepared to face threats and are unable to embrace opportunities. In the times of the pandemic, this behavior can become a liability leading to significant hindrances in the way of success.</p>
<h2>THE COST OF BEING COMPETITIVE</h2>
<p>Here's a problem we all need to sort out as quickly as possible. The issue relating to the siloed operations has marred businesses of all sizes. The trouble has increased manifold because it is hampering the digital development and plummeting the firms' ability to drive growth during a change in the global scenario. This carries an intense knock-on effect on the presence of the brand in the market when customers fail to access services in a manner they used to earlier. Always remember, things would see a ton of difference even after the pandemic, change is inevitable, and action is needed now. This is a real problem. As companies and businesses grow, so do the internal divisions that are a blot of a collaborative attitude. The crisis triggered by the pandemic outbreak has pushed everyone on the brink by speeding up the digital transformation strategies and by following the digital marketing trends. However, the situation relating to departmental silos is in the limelight once again, in turn, capping the digitization of businesses. The lackadaisical attitude has put the companies at a higher risk of decline, let go of the growth ideologies.</p>
<h2>THE TIME IS NOW, PUSH UP THE DIGITAL MARKETING STRATEGIES</h2>
<p>The carefully implemented cross-functional collaboration between departments of an organization is something that will enable an efficient digital transformation. Sans a digital marketing strategy and solution to the "siloes problem," the companies and businesses would continue to suffer. There have been many instances where internal competition and a lack of good collaboration have caused many companies to face redundant digital projects, affecting the overall organization. But as they say that every dark cloud has a silver lining, all is not lost. It has come out that several forward-thinking companies have discovered digital success at a time where many others have failed. This was done through collaborative efforts put in by the companies and workable digital marketing solutions set up by Tradebuilder through its able APRESP framework and the unifying IMK platform. These companies have stood firm to drive revenue by implementing functional collaboration at every scale, thus boosting their digital investments. Digital marketing agencies like Tradebuilder have seamlessly attained a position of appreciation through positive efforts that have yielded results and raised businesses' presence manifold.</p>
<h2>COLLABORATE &amp; REAP THE BENEFITS</h2>
<p>Using a sophisticated analysis of the successful companies, it was discovered that these firms were able to achieve an industry-average growth in recent times. This happened because of better collaboration techniques compared to their counterparts that engaged mostly in competitive behavior. By hastening for digital transformation, it's vital to take cues from the successful companies and then adopt/implement technologies without losing the cross-functional collaboration. The fundamental aspect for all is to boost efficiency and productivity and be fruitful in the challenging times we live in today.</p>
<h2>Plan ahead, digitally.</h2>
<p>As we so eloquently describe, the leaders clearly understand what digital transformation and marketing mean for the organization and how efficient collaboration is a joint mission to achieve a particular set of goals. Grasp the vision, be clear, and aim high!</p>
<h2>Discover your key performers, empower them.</h2>
<p>The collaboration idea works better when leaders assign ownership and responsibility and hold executives responsible for their cooperation.</p>
<h2>Work on projects collectively.</h2>
<p>This helps generate value and encourages leaders to prioritize projects &amp; allocate tasks for the broader organization ideologies.</p>
<h2>Address the language barrier; keep it simple.</h2>
<p>This is the essential fact. All <span style="text-decoration: underline;"><strong><a href="https://www.lumeishere.com/marketing">digital marketing solutions </a></strong></span>and platforms need to be interoperable to allow better empowering and collaboration. This can help address isolation issues that might arise due to language constraints</p>
<p>Building smart technologies and digital marketing strategies is the key to success in the changing world. Digital marketing and operations need to work hand-in-hand to promote businesses. Taking an APRESP framework assessment from Tradebuilder can do wonders. Go ahead, give us a call today!</p>

EN-ROUTE DIGITAL TRANSFORMATION? PONDER THIS

<p style="font-size: 17px !important;">The wise have often quoted: &ldquo;Don&rsquo;t wish for a good life, wish for better health&rdquo;. Improving science and technology has significantly altered the healthcare sector by incorporating a shift from the traditional analog to digital technology. Recent analysis has pointed out that the internet search terms related to healthcare have risen to a higher position under popularity scores. This effectively shows a clear penetration of digital marketing strategies in the healthcare industry. The substantial importance of this change cannot be ignored. Health marketing with Tradebuilder includes a fine-tuned client-focused methodology that offers seamless ways to incorporate advanced customary standards of advertising and the science-dependent hypothesis that evenly conveys the right messages to patients seeking health protection &amp; advancement.</p>
<h2>DIGITAL MARKETING &amp; HEALTHCARE TRENDS</h2>
<p style="font-size: 17px !important;">The unprecedented times, especially in the wake of the Coronavirus pandemic this year, has pushed the capabilities of the healthcare industry to its brim. As everyone runs hither and thither in search of solutions, the healthcare system has witnessed a drastic change. Fresh safety protocols are in place and these alterations are happening on such an extent that brands are being influenced and suppliers are being left to ponder. This is exactly where the worthy digital marketing services from Tradebuilder step in. We know how tedious it can be to keep your fingers on the beat of these changes in &ldquo;human services&rdquo;. The analysis of web-based advertising as per the recent industry trends and knowledge bits assembled from an assortment of reliable sources has enlisted variations in patterns and apparatuses that would eventually rethink the social dominance of the healthcare industry globally.</p>
<p style="font-size: 17px !important;">As one ponders over the variations in the global scenario, a couple of questions often pop up in the mind of any entrepreneur or business lead:</p>
<ul>
<ul>
<li>
<p style="font-size: 17px !important;">What if I start losing clients?</p>
</li>
</ul>
</ul>
<ul>
<ul>
<li>
<p style="font-size: 17px !important;">I am worried about not appearing at the top of the search results in Google.</p>
</li>
</ul>
</ul>
<p style="font-size: 17px !important;">Tradebuilder&rsquo;s streamlined and unique digital marketing strategies can help you and your business achieve the results you have always aimed for. We used a specially-formulated APRESP framework to first assess your business and then make plans for your success.</p>
<p style="font-size: 17px !important;">Digital marketing and eCommerce cover advanced understanding and promotions and help realize patient needs in medicinal services that aid pharmaceutical experts, doctors, and dentists to seamlessly enhance the soundness of their organizations. We help transform movements based on choices of online presence into techniques that yield results for your organization and boost your medical practice. With a substantial change in the priorities for both patients and doctors, the requirement of digital marketing trends in the healthcare industry is witnessing a sharp increase. Take a dose of marketing wisdom, read on to know better.</p>
<h3>CURE WITH THE RIGHT CONTENT</h3>
<p style="font-size: 17px !important;">It has been estimated that nearly 75% of patients tend to go the internet way when searching for answers to their health queries worldwide. This is huge and inevitably points to the fact that having an internet presence is mandatory nowadays. This clearly implies that there is a huge market for digital marketing trends and companies like Tradebuilder are in the limelight everywhere. Over time, a multitude of fruitful brands has created a collection of purchaser-centered and informative content through our result-oriented methodology that offered master exhortation with a focus on genuine client encounters. Several of our healthcare clients including dentists have welcomed kindred patients through an online interface that has enhanced their web presence by a great deal. The key is to formulate content that reacts well to the patients&rsquo; needs and greatly resounds with their personal voyages.</p>
<h3>GO MOBILE, TAKE CARE OF PATIENTS&rsquo; NEEDS EFFECTIVELY</h3>
<p style="font-size: 17px !important;">There has been a surge in the use of mobile tools which has picked up force especially in the healthcare sector, giving a chance to patients to connect easily and take health into their own hands. It has been ascertained that most people now utilize their cellphones to screen their wellness levels. They keep updated with the essential signs that they endeavor to oversee interminable sicknesses. Keeping this in mind, Tradebuilder&rsquo;s advanced digital marketing, SEO, and content teams work hand-in-hand to help your business grow portable approaches with a view to engaging patients by gaining their trust. The greatly-boosted online presence and advertising would eventually turn into an essential driver of correspondence between the healthcare professionals and the patients. By using the portable means of digital advertising and better insights, health specialists could be empowered to analyze patients&rsquo; concerns better and they would be able to offer better treatment suggestions. By utilizing digital marketing trends in the healthcare sector, patient needs could be better recognized efficiently.</p>
<h3>GET A DOSE OF REACH WITH SOCIAL MEDIA</h3>
<p style="font-size: 17px !important;">When it comes to streamlining your web presence, nothing works better than social media. Online networking is really the ideal fit for customers who are actively looking for a voice in their medicinal services and decision-making. The primary objective of digital marketing trends in the healthcare sector is to enable brands to acquire the trust of patients and also spread awareness about their practices. Tradebuilder&rsquo;s web-based healthcare marketing using social networking furnishes patients to accommodate their individual say when providing human services. Brands have relied upon us to engage for their online networking campaigns that have sustained a noteworthy pattern in services showcasing for long.</p>
<h3>ONLINE REVIEWS CAN BE GOOD FOR BUSINESS</h3>
<p style="font-size: 17px !important;">Online audits and reviews play a crucial role when determining the reliability factor of any business nowadays. It has been ascertained that about 75% of patients depend on these reviews and online audits including surveys when selecting their healthcare providers. Using Tradebuilder&rsquo;s digital marketing methodologies increments the web search tools to better the odds of receiving patients. Options like the Google MyBusiness page should accurately represent the medical practice. We help promote your online listings by requesting reviews from patients from all communication channels including emails and social media. Speak to experts at Tradebuilder today and get a free APRESP assessment of your business.</p>
<p style="font-size: 17px !important;">The<strong> </strong><span style="text-decoration: underline;"><a href="https://www.lumeishere.com/marketing"><strong>healthcare industry</strong> </a></span>is in a state of transition and this makes it essential for brands to be in complete harmony with the changing trends in the online marketing scenario. With bits of knowledge and Tradebuilder as a guide, healthcare brands and practices can grow engaging systems to enhance the well-being and safety of their patients. Call us, let us make a plan for you!!!</p>

SCOPE OF DIGITAL MARKETING IN HEALTHCARE SYSTEMS

<p>There's a general misconception among many business owners that once they have an attractive website for their business, they really don't have to worry about anything else. With this mindset, entrepreneurs can neither craft a suitable marketing technique (especially geared towards their intended audience), nor can they differentiate themselves with interactive design and branding. Eventually they end up with a website which fails to achieve anything worthwhile for&nbsp;their business. The good news is that, from the start, business owners can easily solve this problem by hiring an organization with professional web design as well as other marketing capabilities.</p>
<p>There&rsquo;s no refusing the simple fact that it takes more than just a pleasing website to help your business prosper online. A good website is certainly not just one that looks pretty and entices visitors, but one which delivers results while driving success through your business goals.&nbsp;</p>
<p>Currently there are actually a plethora of advantages to working with a professional web design company in managing your web design and development needs. A few of them are mentioned below:</p>
<h2>A Positive First Impression</h2>
<p>The minute someone visits your website, they'll form an opinion of your business based on the presentation of the site alone. Your&nbsp;website should not just grasp the attention of your target audience, but also create a lasting impact on prospective buyers. An unprofessional website, however, could be a big turnoff and also can drive away potential clients.</p>
<p>Many of you might have heard the saying "First impressions last forever&rdquo; -- the same applies here.</p>
<h2>Being Compatible with Technology Upgrades</h2>
<p>Since web design is growing by leaps and bounds, it's a requirement for websites to adapt to the changing demands that come with it. In today's online landscape, it&rsquo;s never been this important to keep things relevant and engaging in this way. A few of the new terms that are being associated with web design include &ldquo;browser-less content", &ldquo;uncluttered graphics", &ldquo;responsive web design", etc.</p>
<p>Professional web design companies work on a range of web design tools and innovative technologies. They also stay abreast the current and emerging advancements in web design and also possess the required skill set to boost your website with the appropriate technology, design, and content needed.</p>
<h2>Consistent Brand Identity</h2>
<p>Your brand is the heart of your business. Thus, acquiring creative design solutions of a reputable company allows you to showcase your business as one-of-a-kind, which moreover makes your brand famous in a broad field of competitors. This helps you a great deal in gaining a competitive advantage in the industry.</p>
<h2>Competitive Advantage</h2>
<p>Just having a good-looking website won't do the job anymore. Any sort of organization which wishes to flourish and continue to be competitive in the online marketplace must have a professional website. This is why it is often a good idea to have your business website built and managed by a reputable web design company. The reason being that reputable companies have exceptionally skilled and experienced web designers who are constantly in sync with the most recent technologies, as well as trends which they integrate into their clients' systems. Working with an experienced web design business is a great way to create a sturdy and consistent brand image for your business.&nbsp;</p>
<h2>Conclusion</h2>
<p>A professional web design business understands your requirements like no one else does. It encompasses all the aspects which are important for keeping you in accordance with the current web design trends and methodologies being used in the marketplace by popular web professionals. Also, this makes sure that the website they design for you generates traffic, reflects your policies, and also increases sales for your business.</p>
<p>So if you're searching for a practical, advanced website for your business then contact us today. We are a professional web <span style="text-decoration: underline;"><strong><a href="https://www.lumeishere.com/marketing">design company</a></strong></span> in the Silicon Valley, California providing innovative and efficient design solutions.&nbsp;</p>

Benefits of hiring a professional web design company

<p style="font-size: 17px !important;">A strong online presence across the world wide web or in layman&rsquo;s terms - the internet - is of crucial importance nowadays. The electronically-savvy world is churning and twisting the winds of change, and to adapt to that change is something every brand yearns for. The most likely fact is your competitors have collaborated with a digital marketing company for assistance in promoting their presence online. Are you still wondering what exactly a digital marketing company is? Read on to understand what Tradebuilder can do for you.</p>
<h2>THE ROLE OF DIGITAL MARKETING TRENDS</h2>
<p style="font-size: 17px !important;">The only way is up, as so eloquently described by the wise. The term digital marketing is a broad classification of online functions that help you achieve:</p>
<ul>
<li>
<p style="font-size: 17px !important;">An enhanced internet presence.</p>
</li>
<li>
<p style="font-size: 17px !important;">Performance-oriented market research.</p>
</li>
<li>
<p style="font-size: 17px !important;">Interlink and manage your online/social media profiles and platforms for better results.</p>
</li>
</ul>
<p style="font-size: 17px !important;">For your business to succeed and garner meaningful results and leads that have a standing impact on positive growth, a digital marketing company like Tradebuilder can fulfill a multitude of avenues as per your requirements. Some of these include:</p>
<ul>
<li>
<p style="font-size: 17px !important;">A creative and results-oriented website design.</p>
</li>
<li>
<p style="font-size: 17px !important;">Optimization of your website for better visibility online.</p>
</li>
<li>
<p style="font-size: 17px !important;">Content optimization and analysis.</p>
</li>
<li>
<p style="font-size: 17px !important;">App development for various mobile platforms.</p>
</li>
<li>
<p style="font-size: 17px !important;">Search engine and social media marketing.</p>
</li>
<li>
<p style="font-size: 17px !important;">Placement on internet ads on popular platforms.</p>
</li>
<li>
<p style="font-size: 17px !important;">Implementation of cross-platform marketing.</p>
</li>
<li>
<p style="font-size: 17px !important;">Email campaigns and online branding for your business.</p>
</li>
<li>
<p style="font-size: 17px !important;">Implementation of well-informed digital strategies and tactics.</p>
</li>
</ul>
<h2>WHAT CAN DIGITAL MARKETING DO FOR YOU?</h2>
<p style="font-size: 17px !important;">While it is apparent that you can do some essential tasks in-house, smaller businesses may not have a dedicated digital marketing team. It would be good to execute your digital marketing presence by hiring renowned names in the field like Tradebuilder that can dedicate time to create and optimize your digital assets professionally through the capable staff. Here, we enlist some of the comprehensive benefits of hiring a professional digital marketing agency. Tradebuilder can work wonders for you.</p>
<h3>Peerless technological expertise</h3>
<p style="font-size: 17px !important;">To promote and boost your online presence, the agencies are always backed by professionals and hi-tech experts who remain up to date on online media and advertising. They are adept at using their knowledge to get your business the best possible results.</p>
<h3>Relatively cost-efficient as compared to traditional marketing</h3>
<p style="font-size: 17px !important;">There was once a time when companies had no option but to rely on limited advertising options. Print media and television were the prominent sources of advertising, and this was pretty expensive too. Things, however, witnessed a change for the better as the social media phenomenon took over. This encouraged and pushed businesses to explore digital media for their success, which gave rise to digital marketing. Users find this more economical than conventional marketing. So go ahead and join the revolution by hiring digital marketing services from Tradebuilder and getting ready for incredible results.</p>
<h3>Quickly reach your target audience.</h3>
<p style="font-size: 17px !important;">By hiring a competent and professional digital marketing agency like Tradebuilder, businesses can enjoy several benefits that can instantly widen their reach and get these in touch with the target audience. The agency can use its comprehensive insights and analyze customer behavior effectively. This way, it becomes easy and fruitful to tailor a plan that advertises your brand better, leading to the growth of an audience fast.</p>
<h3>Highly-valuable resources</h3>
<p style="font-size: 17px !important;">For any brand or business, lead generation, and regular updates on social media are precious, helping achieve specific targets very efficiently. Digital marketing professionals use their backup of strong analytic skills and generate a campaign for your business accordingly.</p>
<p style="font-size: 17px !important;">Tradebuilder encourages you to take a free<strong> </strong><a href="https://www.lumeishere.com/marketing"><span style="text-decoration: underline;"><strong>APRESP evaluation of your business</strong>,</span></a> which can help create a fine-tuned digital branding and marketing plan. Speak to our experts today.</p>

THINKING OF AN ONLINE BUSINESS? HERE'S WHAT TO DO

<p>Given that the real estate sector remains in progression and the demand for residential as well as commercial real estate is enhancing, we provide you the most recent digital promotion and marketing solutions to ensure that you are able to remain ahead of the competitors in this digital era. Below are the best real estate promotion and marketing techniques. Let&rsquo;s dive in and learn more on these trends.</p>
<h2>Your Business Website</h2>
<p>Your business website is actually the foundation of each and every digital promotion and marketing initiative. A recent study by Google shows that about 80% of buyers as well as renters hunt for commercial and residential real estate properties online. This indicates that your website holds lots of power in achieving brand exposure, securing potential customers and</p>
<p>also assisting lease-up initiatives to push sales for your business. Here are some tips which are likely to have a strong influence on your business.</p>
<h3>&nbsp;1. Responsive Website:</h3>
<p>A responsive website ensures that your site is fully optimized for every device. Your strength to reach and attract prospective real estate investors as well as buyers and tenants significantly depends upon the user experience of your website displayed on their devices. You need to remember that in order to present your brand and services properly it&rsquo;s essential to have a website optimized for every platform such as Android, iOS, and Windows in addition to all other devices like desktop, smartphone and tablet.</p>
<h3>2. Blog Page:</h3>
<p>An active blog is viewed as an excellent promotion and marketing tool which holds a significant influence on search engines exposure for social media as well as an ideal spot in order for starting interaction and communication with prospective customers. &ldquo;When it comes to real estate digital promotion and marketing it is very important to discuss ideas and suggestions with your customers. The same goes for vital business updates, lease transactions and information about relevant industry and neighborhood marketplace news and updates.&rdquo;</p>
<h3>3. Business news and Updates:</h3>
<p>Just like a devoted blog post section, you can think about establishing a news and updates category on your website in which important company updates, news release, survey/ research analysis and a lot more can be published. This is going to provide search engines, and also your clients, a favorable indication that your organization is growing actively which is extremely beneficial and also an important trust factor.</p>
<h3>4. Market Reports Submission:</h3>
<p>A valuable promotion and marketing concept for real estate business will be to make a neighborhood marketplace report where you function in. In this particular document you can feature aspects that are normally data-intensive such as average lease price, rentable square footage (RSF), absorption rates, job opportunity data as well as</p>
<p>other significant information. Make sure this displays month-to-month or quarterly and features on your business website and you are certainly going to attract an interested audience and even more eyeballs than ever before.</p>
<h3>5. Video Presentations:</h3>
<p>Videos are considered one of the strongest mediums available for marketing promotion, making video presentations one of the most neglected marketing assets by real estate agents nationwide. Not only is this method one-of-a-kind in reaching your target audience, but it also helps a business in showcasing their products &amp; services in a more effective manner.</p>
<h3>6. Newsletter Sign-up:</h3>
<p>This is an easygoing technique used in order to build a good database of prospective customers and partners. Even though this is only the start of your email marketing, collecting emails through a newsletter signup field is actually a crucial first step to quickly building a successful newsletter.&rdquo;</p>
<h3>7. SEO:</h3>
<p>This is essential in order to make sure that your business website fulfills all standard requirements in regards to SEO. When it comes to SEO strategy, an effective one will be able to assist you in generating enormous amounts of website traffic from Google and many other search engines. This grants your company exposure to all the users that are searching for keywords targeted to your business. A myriad of prospective investors, buyers and tenants perform online search for many different residential or commercial properties, so don&rsquo;t ever exclude yourself from the online game.</p>
<h3>8. Constant Result Monitoring:</h3>
<p>At last make sure that you have Google Analytics installed on your business website to keep an eye on promotion and marketing effectiveness. Also make sure that you always go over your website's statistics with Google Analytics at least once in thirty days. With its assistance you can create solid promotion and marketing selections and understand notable effects on your website. If it turns out that your website is not bringing in opportunities for your business as planned, Google Analytics allows you to take another look at it your company's performance and carry out the appropriate required measure.</p>
<p>Following this in-depth analysis regarding recent digital promotion and marketing trends, we will go on to cover even more trends in our "Part 2" of this blog post. There we will explain the strength of digital promotion and marketing in the real estate industry with regards to publicity. Keep browsing through our<a href="https://www.lumeishere.com/marketing"> <strong>website</strong></a><span style="text-decoration: underline;"><a href="https://www.lumeishere.com/marketing"> </a></span>for routine updates. If you liked this post then please give it a share!</p>

Digital marketing trends for real estate

<p>Search Engine Optimization has gradually progressed over time. Long gone are the times of keyword stuffing, spammy backlinks and poorly worded pages of content simply focused on earning search engine rankings.</p>
<p>Nowadays SEO is concentrated on the user experience which can enhance the bottom line much more than yesteryear's SEO strategies.</p>
<p>It is more important than ever before to have a great mobile experience for your website visitors. Mobile search has increased immensely within the past few years. In the near future, mobile indexing will certainly change the way website pages are positioned in the search engine.</p>
<p>In order to remain in front of the ever-changing guidelines, listed here are the 5 most important SEO fundamentals you should know in 2017</p>
<h2>1. Mobile Sites are Too Important to Overlook</h2>
<p>For the last few years Google, as well as Bing, have stressed on the usefulness of having an effortlessly viewable website on a mobile device in addition to on the basic desktop computer. The evolution of "responsive design" conveniently created a way for websites to have desktop displays as well as mobile displays. Websites now fluidly change to fit the screen of whatever device is being used. In case your website is trapped in the early 2000s (without a mobile version), it is now time to modernize in order to ensure that your website is prepared for business as mobile-first indexing is rolling out.</p>
<h2>2. Contextual Ranking is Key</h2>
<p>With the advent of voice assistants such as Siri, Alexa, Google Assistant, and Cortana, natural language copy on your website is also more important than ever before. Voice search happens everywhere and Google is staking a claim in the future of voice search with the release of Google Home. Currently, 20% of mobile queries use a voice search, and it is projected that rate will grow to 50% in 2020.</p>
<h2>3. Add Content to Your Website at Regular Intervals</h2>
<p>The phrase "content is king" has actually floated all around the internet environment for decades, but it is, once again, more important now than this has ever been. Google has increased the SEO ranks of relatively newly published pages on blogging networks such as WordPress over older static networks. This is because of the new site's appearance as well as relevant content for their searchers. Now, Google has "Rich Cards" with information available for media publishers to instantly get their news articles to the top of the Google Search engine. New content brings Google and Bing crawlers back to your site much quicker than stagnant sites.</p>
<h2>4. SEO is Important for Your Social Media Efforts&nbsp;</h2>
<p>It is very important to be everywhere your potential customers frequently stop by. This includes social media sites like Facebook, Twitter, Instagram, YouTube, and more. These websites are not just for B2C marketing - B2B customers hang around on these particular platforms, also making them an important tool in your sales funnel.</p>
<p>Possessing a cohesive organic and paid social media strategy should be an important piece of your marketing strategy.</p>
<p>This is something to be discussed with your marketing agency (link to Contact Us page) if you have one.</p>
<h2>5. A few Classic SEO Techniques Still Work</h2>
<p>Traditional SEO techniques like keyword-rich titles, meta descriptions, H1, H2, as well as content are still important. Both Google and Bing still use tags in order to learn the themes of web pages and to assist in ranking them accordingly. Gaining links through helpful articles on your site is still the greatest means in order to organically build links. The days of keyword stuffing though, are gone and are not returning anytime soon.</p>
<h3>Conclusion</h3>
<p>SEO&rsquo;s importance only grows as the years go by. As methods to reach your potential customers progress, so do<a href="https://www.lumeishere.com/marketing"> <span style="text-decoration: underline;"><strong>SEO strategies</strong></span>. </a>The rules are dictated by the search engines, and the engines are looking for mobile responsiveness. Social media marketing and voice search will only become bigger components for B2B firms in the years ahead.</p>
<p>Now is the perfect time to exert your dominance in these spaces. If you would love to discover more pertaining to SEO, contact Tradebuilder Inc. today!</p>

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