Tradebuilder Is Now Lume: New Name, Same Fire!

From Building to Becoming

We began as a team focused on building. Whether it was brands, websites, or campaigns, we put our heads down and did the work, precise, purposeful, and fast.

But somewhere along the way, we outgrew that definition. Our projects got deeper. Our thinking got sharper. And our work began to shape more than just outputs. We were guiding identities, designing systems, and influencing how people experienced businesses.

We weren’t just building anymore, we were becoming something more. That’s what led us here. That’s how Lume came to be.

Why Are We Now Lume?

The name Lume comes from illumination. Because that’s what we do, we help brands uncover their identity, sharpen their presence, and reignite their momentum.

We believe design, marketing, and technology aren't isolated services, they're interconnected tools. When aligned, they help businesses grow faster and smarter.

We work with startups in search of clarity and with scaled-up teams that need structure. Wherever a brand feels scattered, we bring it back into focus.

We do this by combining sharp strategy, bold creative thinking, and future-ready tech execution. At Lume, nothing is random. Everything is designed to work together.

Strategy Meets System At Lume 

We’ve developed a unified proprietary framework called APRESP that helps us build better marketing systems for the brands we work with.

Here’s how it works:

• A - Assets are the brand’s foundation, everything from strategy and identity to the systems that support it.
• P - Presence is about where and how the brand shows up across digital spaces.
• R- Reputation focuses on shaping perception and building long-term trust.
• E- Engagement means creating value-led content and experiences that hold attention.
• S - Search is driven by insight and intent through SEO and performance marketing.
• P - Promotions help us deliver the right message, to the right audience, at the right moment.

This is not a checklist we follow. It’s a connected system we build, one that adapts as your brand grows.

Our digital marketing services are rooted in this framework, sometimes working independently, often in tandem, to create clarity, impact, and momentum.

A Team That Goes Deep, Not Wide

We are a small, focused team of designers, marketing strategists, and technologists. We value depth over volume, and long-term partnerships over short-term wins.

Our team works closely with founders, CMOs, and brand teams that want structure, speed, and standout work. We believe in the power of systems, and we care about the details because that’s where trust is built.

A Clearer Direction, A Sharper Vision

Lume is a reflection of the shift we’ve made as a team and the clarity we now bring to every engagement.

We’re still the same team, only sharper in our thinking, bolder in our creativity, and more intentional in how we build.

If you're looking for a digital marketing agency near me that understands how to connect identity, marketing, and tech under one roof, Lume is that place.

Let’s get to work.